So Energy

Energy made easy

Energy isn't rocket science

According to the Citizens Advice Report in 2015 trust in energy suppliers was lower than bankers and politicians. The founders of So Energy felt it didn't have to be this way and approached G–A to produce the branding, visual language, UX and website design for a new energy provider with a refreshing purpose: to keep things simple, use the latest technology, keep costs to a minimum, and pass the savings onto customers.

What we did

G–A's design team produced a clear and recognisable logomark for the So Energy brand. The ambient blue, green and yellow colours complement the brand's environmental and citizenship credentials. The illustrative approach to the imagery is an alternative to the use of photography and enables the So Energy brand to stand out from the crowd.

Energy Provider of the Year

Print adverts

The UX and website design is not only aesthetically pleasing but also allows customers to switch provider to So Energy in under 3 minutes. G–A also delivered an innovative digital content concept, namely a tool that enables So Energy customers to choose which renewable energy scheme in the UK they would like their energy to come from. 

The results

So Energy remains the UK’s fastest growing domestic energy providers and continues to operate with the same strong values of simplicity, transparency, keen pricing and dedicated customer service. G–A have introduced a refreshed brand style for 2019 as the team at So Energy has swelled to over 120 people and the business goes from strength to strength.