Adding colour to a trusted brand
The London School of Economics and Political Science (LSE) is the world’s leading dedicated social science institution. Many of the world's leading experts in their fields can be found at the LSE.
G–A have worked with the LSE on a wide variety of projects across their entire curriculum including Executive Education and Summer Schools. Our creative talent has helped deliver results across multiple disciplines, whether it be increasing student acquisitions, launching a new product or branding for their 30 year heritage.
What we did
As a part of our remit, we originated a complete brand package and creative direction for Summer Schools.
One of the many deliverables is their flagship course prospectus which they use to support their marketing activity. The brochure is 36 pages with a gatefold centre spread. The core content is printed on a uncoated paper stock while the course information uses a gloss stock.
We have also delivered language adaptations for foreign markets and on-site banners and advertising.
Explainer animations and much more
At G–A, content as a core business driver. For the LSE, we have worked with the Summer School marketing team on their content strategy and editorial which included persona development, mailers, blog articles and social.
Video content also plays a key part in the LSE and at G–A we have created a whole variety of films and animations from course overview videos and student and faculty testimonials to student induction animations and safety videos for the student accommodation.
Unlike other agencies, our approach to branding, digital and marketing is integrated and having worked with the LSE for the past 5 years, we've been able to elevate their campaigns and collateral through providing our graphic design, video, web, and marketing services.