JM Finn

An individual approach

Daring to be different

Traditionally, JM Finn & Co was known for its dependable discretionary investment management service. Its existing clients were highly satisfied with the service they received and the business maintained good financial stability. 

But JM Finn recognised that achieving one’s financial dreams requires more than just a first class investment offering. Clients needed someone capable of managing the full life cycle of their financial affairs, from one generation to the next. 

G–A were tasked with reinvigorating the brand without alienating it's existing client base and encouraging its people to rally around a renewed sense of brand purpose. 

What we did

The rebranding of JM Finn was an opportunity to reject the status quo in a sea of corporate blue and upgrade fiscal responsibility for more aspirational financial freedom.

We sought an authentic position for a loyal and enduring brand and we drew some dead cool illustrations along the way, too. 

Visual direction

A breath of fresh air

Those illustrations, combined with a wide range of design language updates, breathed fresh life into a brand in need of revitalisation.

The firm now stands out with an identity that is unique and packed with personality.


JM Finn's Quarterly Periodical

A centre-piece of the JM Finn brand is Prospects, the quarterly periodical for clients. A printed version of the magazine is sent out by post while a digital companion complements the printed version with richer features such as video interviews. 

The results

JM Finn rely on G–A for a full complement of services and we're pleased to say the results have led to significant business and multiple awards.