Iconic sunglasses

An eye for detail

CHANEL are a global brand, operating in multiple territories and spanning fashion, beauty and accessories.

Partnering with CHANEL, G–A developed, built and launched a dedicated website and online boutique for the UK Eyewear range, fitting within the wider Global online presence.


What we did

From the initial briefing and scoping, through to full site designs, back-end build on Magento 2 and front end styling, G-A worked closely with CHANEL to deliver a new e-commerce platform. 

Requiring a robust content management and e-commerce solution for the new site, Magento 2 was chosen as the best platform for the client's requirements. Alongside the functionality to add, manage and sell products, various tools were added to build in editorial content.

Since the site launched in January 2018, we have continued to grow and develop the platform; adding new editorial content on a monthly basis, re-designing and implementing new pages and features, and adding to the e-commerce functionality. 

Editorial content

Chanel Stories

Aside from the required e-commerce functionality, a large focus of the site is curated editorial content. Stories are launched monthly. to showcase new product lines.

Editorial pages with a mixture of imagery, video content and scroll motion animations are built in the G–A studio and featured on the website homepage, and dedicated Stories page.

The online boutique

The store features a Permanent collection, and new Runway product lines are launched three times a year. Customers can browse the product line and purchase online, with the option to reserve and try On, collect in store, or receive their purchases at home via Concierge or next day delivery.

Alongside traditional e-commerce functionality, Virtual Try On was recently launched - allowing customers to use their device camera to 'try on' products before continuing to purchase them.


The results

The in-store service has been translated to e-commerce, offering UK customers next day, complimentary delivery and returns as well as click and collect from its Burlington Arcade Boutique.