The new website
An extraordinary experience
The luxury tour operator Cazenove+Loyd is among the very best tour operators in the world according to Conde Nast and as part of its 25 year anniversary, the brand engaged G–A to produce an informative and dynamic new website. Extraordinary experiences are at the heart of the business and the website had to showcase all the infinite possibilities intuitively. The management at Cazenove+Loyd found the previous Wordpress site difficult to manage and asked G–A to migrate across to a newer and easier platform. Finally it was imperative that the Client Login area, featuring personal accounts with tailored travel preferences, were incorporated into the new online experience.
What we did
G–A produced an all-new design for Cazenove+Loyd that showcases all the fantastic Destinations and Experiences offered to all their demographics including honeymooners, family holidaymakers, retirees and even helicopter parents. The homepage features a highlighted destination and relevant experiences depending on the time of year. As you scroll down the page their experts appear and a brand video is available to play. Bespoke landing pages were created for the Destinations and Experiences pages, providing users with far more content than previously and living up to their Conde Nast description of "knowing its subject astoundingly well".
Cazenove+Loyd add new destinations and experiences every year and the Drupal 8 platform used for the website enables the website editors to manage the content easily. The brand's core philosophy is about being the best rather than the biggest and the curated collection of experiences live up to this mantra.
Cazenove+Loyd's new website has contributed towards the brand becoming a 'trusted partner' of Conde Nast Traveller and has featured prominently in other notable publications since launch including the Financial Times, Forbes, The Daily Telegraph and The Independent.