It starts with a connection
AdEPT has transformed from a telecoms to a technology business in response to the ever-changing telecoms market. A string of company acquisitions has allowed AdEPT to diversify its range of services and adapt to the market shift. With numerous acquisitions under its belt, AdEPT required a refreshed approach to its brand voice and digital presence.
services
branding
graphic design
front end
Inspiring people
The first step reviewed and dissected AdEPT’s entire brand architecture. Using the existing logo as the basis, G-A created a master ‘group’ brand and a hierarchy of sub-brand’s, divisions and services, which brought all of the business units under one stable. The subsequent branding process then covered the strap-line and messaging, tone of voice, logo,
colour palette, typography, imagery, iconography and illustrations.
A powerful business
At the core of the new brand is a linked chain graphic. This graphic reinforces the themes of unity and cohesion -'Uniting Technology, Inspiring People’
G-A also created a set of isometric illustrations depicting scenes from the key industry sectors. The illustrations are supported by a suite of icons, now used across all collateral as visual sign-posts for products and services.
The results
The updated brand identity was launched and well received amongst staff and stakeholders alike. Subsequently, G-A were engaged to create a suite of marketing collateral including printed brochures, social banners and the corporate website.
