It starts with a connection
AdEPT has transformed from a telecoms to a technology business in response to the ever-changing telecoms market. A string of company acquisitions has allowed AdEPT to diversify its range of services and adapt to the market shift. With numerous acquisitions under its belt, AdEPT required a refreshed approach to its brand voice and digital presence.
The first step reviewed and dissected AdEPT’s entire brand architecture. Using the existing logo as the basis, G-A created a master ‘group’ brand and a hierarchy of sub-brand’s, divisions and services, which brought all of the business units under one stable. The subsequent branding process then covered the strap-line and messaging, tone of voice, logo,
colour palette, typography, imagery, iconography and illustrations.
A powerful business
At the core of the new brand is a linked chain graphic. This graphic reinforces the themes of unity and cohesion -'Uniting Technology, Inspiring People’
G-A also created a set of isometric illustrations depicting scenes from the key industry sectors. The illustrations are supported by a suite of icons, now used across all collateral as visual sign-posts for products and services.
The updated brand identity was launched and well received amongst staff and stakeholders alike. Subsequently, G-A were engaged to create a suite of marketing collateral including printed brochures, social banners and the corporate website.