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Graphic Alliance has launched an exciting new website for Rushmore shirts, a Madrid-based shirtmaker with a prominent presence in all 77 of El Corte Ingles' stores across Spain.

The website features an innovative navigation that categorises all products by the search terms that customers use: namely 'Design', 'Style', 'Collar', 'Cuffs', and 'Material'. Therefore visitors benefit from having multiple routes to the same products, enabling them to find what they are looking for.

The product catalogue that enables the visitor to view images 'full screen' without opening in another window. Graphic Alliance art directed the original photography and particular attention was paid to the detail photography so that online shoppers could really get a sense for the quality of the products.