State of Qatar owned RasGas, which expects to become the source of 30% of the world's gas by 2010, required a new campaign to tell the world about its LNG production and corporate social responsibility.

Haggie Hepburn, strategic advisors to RasGas, asked Graphic Alliance to produce an identity for the 'Power of the Drop // Energy to Transform' campaign. It focused on communicating the transformative effect that RasGas has on its markets in five continents around the world.

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