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Graphic Alliance has launched a local advertising campaign for DKNY Jeans, which has recently opened new stores in Manchester, Birmingham, and Liverpool. The campaign can be seen on UK-style cabs decorated with a contemporary take on the Checker Motors Corporation livery, which produced the definitive New York taxis from 1954 to 1982.

Graphic Alliance merged the DKNY Jeans brand graphics to work with the yellow cab style and created a special graffiti stencil typographic style to represent the various store locations. The campaign advertising was applied to a multitude of executions from billboards through to local press adverts.