Graphic Alliance was approached to create a new corporate identity for Credit Market Analysis (CMA) and its two software products, Data Vision and Quote Vision.

Over 90% of the Top 15 Global Investment Banks are CMA clients and Graphic Alliance's task involved taking up a strong brand positioning in the hearts and minds of these clients. In order to attract new business opportunities for CMA, a unique visual language was created to visually explain the products and services. The work extended to the new promotional website, www.cmavision.com, and various digital marketing initiatives including email marketing and search engine marketing are planned.

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www.cmavision.com