Website Development Agency or Freelancer?

Would you rather use a website development agency, or freelancer? Building a new website can be an expensive venture, but it does pay to use an agency over a freelancer. Here are a few reasons why:

When it comes to creating a new website for your business, you want it to be the best it can be. That means hiring the right person to do the job; but it can be a tricky business to know where to direct your custom to at this stage.

There are so many things that you need to consider; such as budget, website capabilities and how unique you want your site to look. Most big businesses will turn their attention to a professional web design agency, and here’s why:

Get what you want

Many developers and designers create several templates which can be adjusted for each particular client’s need, but these don’t provide the unique feel and look that most businesses crave. When using a specialist web design agency you will receive a completely bespoke website that will look exactly the way you want it to.

If you want to inject your own personal touch into your  website and make it work exactly the way you want, we would advise that you find a web design agency who are happy to communicate with you to ensure your needs are met.

Have a website that works

Anybody with a computer and an eye for design and development can knock together a website that’s aesthetically pleasing, however it takes real talent to make sure that it works. An agency will spend anywhere up to 50% of the time it takes to build the website in order to carry out testing – this means that every aspect of your new site will be scoured for errors and glitches, which will then be fixed, before it is launched to the public.

This is crucial for every business, especially an ecommerce website, as a website with flaws can damage your business and make you prone for cyber-attack. Having your site professionally tested for flaws is worth its weight in gold.

Pay for what you get

Agencies notoriously cost more money than a freelancer, but you will always see greater benefits as there will be more people working on your website. This means that different areas will be taken on by a specialist who knows exactly what they are doing, rather than have everything attempted by a freelancer.

By paying extra for this service you’ll receive a much more professional looking website and you are assured a certain level of quality.

Experience is everything

While a freelancer may be able to save you hundreds (maybe even thousands) on a given project, there is no guarantee that they will have had experience in carrying out this type of work before. Having a good base of knowledge when building a website is crucial and agencies will have this in excess. If someone in the agency faces a new issue it is more than likely another member will have already experienced it- collaboration of knowledge here helps to save time and drama.

What else can they do?

At a web design/ developement agency, chances are they will have other areas of expertise that you can take advantage of. This may include services like online marketing, app development or maybe even helping you to create digital strategy that will improve your online presence. By using the agency that designed your website to do this then you can rest assured that they will know how to best utilise your site – after all, they built it!

Talk to Graphic Alliance today to find out how we can build the perfect website for your needs.


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