Design Methodology

To ensure a website is easy to access and navigate, Graphic Alliance applies strict principles of information design. Strict typographic rules (e.g. font sizes and the relationship between the headings and body copy) will help guide the eye of the user throughout the site. Visual signposts (iconography, graphics, imagery) will also serve to break up any large amounts of information and make it easy to digest. Using information design principles helps create a website that not only looks memorable but works at a practical level.

By using a structured design methodology that involves considering your business objectives and user needs, limitations and preferences, at each stage of the design process, we can create a successful and usable website that presents information in a clear and concise manner, shows the correct choices to the user, removes any ambiguity about the consequences of an action, and places the most important calls to action in the right places on a web page or application.