Pay Per Click Advertising

Successful Pay Per Click (PPC) marketing is all about attracting 'qualified traffic', or visitors who are ready to purchase straight away and become customers. Our refined list of relevant search terms (usually gathered during the keyword audit stage) will form the structure of our keyword campaign and guide our bids for keywords and search phrases on a monthly basis.

Our starting point will be to investigate the expected volume of PPC traffic available under your keywords. There will inevitably be far more traffic available than your budget will initially afford, so we are keen to identify the highest volumes for the least cost tempered by your own understanding of where the real value is to you.

For example, we might be able to generate 10,000 visitors interested in a product with a low value or 100 visitors interested in a premium product with a high margin. We need your input to decide which strategy to pursue to create the greatest impact on your business.

Together we will be able to produce a forecast setting out the cost and likely level of traffic generated for each key product type to allow us to understand profitable website performance levels, crucial in determining the success of each campaign.