Pay Per Click Advertising

Pay Per Click (PPC) is an internet advertising model where the advertiser pays only when their advert or link is clicked on.

One of the most common forms of PPC advertising is Google AdWords. Here, a relevant text ad with a link to a company page is displayed when the user of a search engine types in a specific phrase. These are the ‘sponsored results’, which appear at the top and right of the search engine results pages (SERPS). A fee is charged for every click of each link, with the amount bid for the click and its Quality Score determining its position.

-    Immediate results. With PPC, your ad will be visible on the search result page once your PPC campaign with either Google, Yahoo or MSN goes live.
-    Geographical targeting. A key benefit of using PPC advertising is that you can target your audience geographically. For example, if you wanted to target visitors from the UK only, your campaign can be set to display to UK searchers only resulting in highly qualified visitors to your website.
-    Control, flexibility and measurability. The ability to set and adhere to campaign budgets is an attractive feature of PPC advertising. Pay per click campaigns can also be adjusted in real time, with poorly performing elements revised or removed and the campaign budget adjusted according to the results achieved.
-    Branding. Even if searchers do not click on your ad, it will still be displayed within the SERPS. As you only pay per click, and not per display, you will have gained free exposure.

At Graphic Alliance we offer a full range of PPC services to meet your specific business goals – from an initial review of your PPC activity through to all-encompassing, daily management. We implement successful PPC campaigns for our clients across all channels including online (search and content), mobile and Facebook.

We have a tried and tested campaign methodology that includes initial campaign architecture, keyword auditing and generation, PPC advert copywriting, landing-page optimisation, destination URL identification and design of the bidding strategy.
 
Our in-house PPC team has a wealth of experience managing accounts for high-street fashion brands, luxury goods businesses, and designer fashion and jewellery houses. Our experts have also run campaigns for clients operating in Travel, Financial Services, Leisure and Entertainment.

To ensure the best possible results on PPC marketing activity, we feel it is important to work closely with the client to best reflect their brand and achieve the desired commercial goals.