Online PR

Graphic Alliance prides itself on taking a marketing-led approach to web design, and as such, we believe that online marketing disciplines such as online PR and social media marketing are integral to the success and utility of a website. Good online PR will not only improve the visibility of your website; it will also provoke action amongst your target consumers and safeguard the reputation of your company or brand. Whereas offline PR is focused on generating “coverage” or column inches, online PR is fundamentally the process of generating “conversation” about a brand online. This two-way dialogue, on the right platforms, will:

• Increase the reach of your website, and the opportunities to see it
• Generate incoming links to your site from authoritative sources, which will in turn increase the authority and visibility of your own website
• Engender strong third party endorsement for your products or services, and protect your brand reputation
• Greatly increase the amount of searchable content about your products or services online

We will work with you in the first instance to produce a full audit of your online presence. This will outline:
 

• Current online conversations relating to your brand, products or services
• A detailed analysis of where these conversations are taking place
• Who is engaging in these conversations
• An extensive database of key influencers for your sector; these are the people you should be talking to
• Competitor analysis