Online PR

Social media has provided consumers with a power never seen before - the power to talk openly about their experiences of a brand and the ability to share that content freely and instantly around the social web.

Any negative piece of searchable content on the internet could have a negative impact on your brand, from a mainstream news article right through to a forum comment or isolated tweet. 

In this new social media world, control lies in the hands of the consumer, and companies need to adapt accordingly. Whilst this lack of control can be disconcerting, timely and appropriate responses to consumer conversation online can be hugely rewarding.

Good online PR will not only improve the visibility of your website; it will also provoke action amongst your target consumers and safeguard the reputation of your company or brand. Whereas offline PR is focused on generating “coverage” or column inches, online PR is fundamentally the process of generating “conversation” about a brand online.

Online PR creates a two-way dialogue that, on the right platforms, will:

•    Increase the reach of your website, and the opportunities for people to see it
•    Generate incoming links to your site from authoritative sources, which will in turn increase the authority and visibility of your own website
•    Engender strong third party endorsement for your products or services, and protect your brand reputation
•    Greatly increase the amount of searchable content about your products or services online


Before you converse with your consumers online you need to know what is being said about you and, preferably, in real time. Graphic Alliance will perform ongoing quantitative and qualitative online audits to provide you with an in-depth understanding of your online presence and reputation.
Firstly, we will work with you to produce a full audit of your online presence. This will outline:

•    Current online conversations relating to your brand, products or services
•    A detailed analysis of where these conversations are taking place
•    Who is engaging in these conversations
•    An extensive database of key influencers for your sector (these are the people you should be talking to)
•    Competitor analysis

Using this audit, we can then develop an online PR and social media campaign based on real insights, to bolster your online presence, and drive quality traffic to your website.