Email Marketing

Graphic Alliance believes that there are some basic rules in constructing successful email newsletters – many of which focus on the content of the email rather than the creative.

• User behaviour studies show that the top and right hand sides of emails are visual hotspots; this is where easily digestible information and clear calls to action should be positioned.
• Readers tend to scan, and hotspots should be obvious and clear.
• Content is king, so keep it relevant, short and sharp. Viewers tend to have a limited attention span so don’t waffle.
• Include clear links. Statistics show that the most popular link clicked is the one in the opening paragraph - so use it wisely.
• Create a good subject line. This gives your recipient a reason to open your message. Poorly considered subject lines will negate any good creative or offer, as the recipient may not even see it. Subject lines should always be intriguing, drawing the recipient into the email.
• Give your readers something to look forward to. A consistent theme or series of relevant content will create anticipation and ensure the success of future emails.
   

Marketing emails that direct recipients to specific products or offers can drive up traffic gradually.

Our email software can track who opened the email, who clicked through to the website, which pages they viewed, for how long, and their geographical location.