Online Marketing

Any website has a clear set of business goals. This means defining measurable business targets that constitute different kinds of 'successful visit' to the website. Successful visitors to the site, depending on its purpose, might be those who:

• place an order for a product
• register for marketing info
• fill out an online enquiry form
• request an appointment
• download brochures/leaflets
   

During our initial consultancy meetings we try to calculate the average value of each of these agreed goals so we can measure the direct business impact of the site and its associated marketing activities.

Graphic Alliance regards disciplined online marketing planning to be the cornerstone of a successful e-business. More than anything, it is close attention to detail at the initial ‘architecture’ stage that sets our work apart. We suggest that the following online marketing actions are taken to generate traffic and convert visitors into online customers.