THE CHANGING MARKET LANDSCAPE
Every company has an understanding of it’s market but the digital era has added a new dimension to the importance of understanding your customer needs and segmentation, decision-making processes and competitive position. On the one hand the web has removed many of the traditional barriers to entry, allowing brands to generate awareness faster and deeper. On the other hand there are more variables and potential points of weakness that come with the territory in digital media and it is vitally important that brands keep abreast of their markets.
MAINTAINING MARKET INTELLIGENCE
We can help you gain a deeper understanding of your existing market or new sector positioning by explaining its structure, dynamics, demographics and segmentation online. We often provide insight into the key players, their attitudes and assumptions. We report on opinion formers’ and decision makers’ views of companies and markets from a reputational standpoint and provide feedback on competitor activity, offers and customer experience.