The Brief:WOW Toys, the British toy manufacturer renowned for wonderful battery-free toys for pre-school kids, instructed us to design and develop their new online presence in accordance with the latest brand guidelines. The new online presence – powered by WordPress – had to build the brand and increase understanding and awareness about what makes a WOW toy special.
Project Notes:The WOW Toys website has a wide internet audience from parents and children through to stockists and general customers. In order to meet the expectations of all website traffic, our designers created a dual navigation whereby visitors can either navigate through the interactive ‘WOW World’ in the main body of the screen or use a more traditional, linear navigation at the top of the screen.
Since launch WOW has gained over 20% more wholesale customers and traffic to the website has increased by 36%. Jonathon Shanks, Creative Director at Graphic Alliance said, “working with WOW has given us the chance to express our creative abilities as an agency and allowed our designers to showcase their imaginative and artistic talents.”