Marketing website

The Brief:The Handbook is the ultimate Online PR resource and London Venue guide. We were thrilled to win the pitch to redesign and replatform their site, which contains everything from a directory of PR firms and event suppliers through to venues and celebrity listings.

Project Notes:The website had to be easy to navigate and user friendly because as Katie Nicholl of The Daily Mail commented, “every girl and boy about town needs The Handbook! It’s an indispensible service for anyone that wants to throw a party, know what’s going on in London, and touch base with media and celebrity insiders”. A huge amount of information needed to be presented online and we chose to create a tactile, visually rich environment that inspires confidence.

The Result:The new website is a best-in-class online portal that strengthens The Handbook’s position as the companion to people who work in the PR and events industry.  We packaged their huge database in a beautiful new design with intuitive navigation and a clear user experience. The contact information gives users quick, efficient access to venues, celebrities, suppliers and PR agencies. Users can search by company name or postcode easily and subscribe to different areas of the site depending on their specific requirements.