The brief: FTSE 100 and HKSE listed Standard Chartered Bank asked us to develop a suite of multimedia CD-ROMs that inform and educate users about specialist financial products.
Project Notes: The British bank has headquarters in London with operations in more than 70 countries. It operates a network of over 1,700 branches and outlets (including subsidiaries, associates and joint ventures) and employs 73,000 people. By combining global capabilities with local knowledge, Standard Chartered develops innovative products and services to meet the diverse and ever-changing needs of individual, corporate and institutional customers in some of the world’s most exciting and dynamic markets. Our job was to bring these financial products to life on-screen using bespoke developed digital tools that engage and inform users.
The result: We created a suite of interactive tools for Standard Chartered’s front-office and back-office staff that help them understand the new, innovative products being offered to institutional clients and high net worth individuals across the world.