So Energy website design
The Brief:So Energy is a brand new domestic energy company which supplies gas and electricity to people’s homes in the UK. The founders approached Graphic Alliance to create the branding, corporate identity and website design. The domestic energy space has become increasingly competitive in recent times and the creative had to be distinctive and stand out from the crowd on comparison websites such as Uswitch and Compare the Market.
Project Notes:The So Energy brand is positioned as the simple, honest, open and transparent provider of domestic gas and electricity. There is just one fixed tariff at any given time, manageable only online and payable only by direct debit with no other charges/discounts. With this in mind the creative approach had to reflect, visually, these important proof points that make up the essence of the So Energy brand.