Responsive web app
The Brief:Specialist insurer Hiscox commissioned us to launch a first-of-its-kind London Market Web App, Hiscox Global Insight, providing news, views and practical advice to London Market brokers. Updated bi-annually, the App makes use of responsive web design and enhanced features such as animation and interactive content as well as the ability to comment on articles, driving discussion online.
Project Notes:The advances in HTML5 enabled us to create a smooth, rich and immersive experience that is accessible from anywhere on any device and effectively translates the best of traditional publishing online.
Our focus was on delivering a unique and engaging experience for brokers through a combination of informative and timely content as well as visually rich interactive features. Layouts were designed to cater for varying screen sizes and devices, adapting to the orientation of tablets and other devices, and the reading experience was further enhanced by gestures that are common to those devices, including swiping left and right to reveal a preview of the adjacent article. Readers can also choose ‘Offline Reading,’ enabling content to be effectively saved to the device and accessed without the need for an internet connection. It is also integrated with social media platforms such as Twitter, Facebook and LinkedIn, making it easy to share content.
Crucially, a single development platform allows us to be responsive to feedback and continuously develop the application over time.