The brief:Argo International, the NASDAQ listed insurance and reinsurance underwriter, instructed us to overhaul their corporate website. Specifically their online presence needed to reflect their core message of having the resources of a big company and the attitudes of a small company. The front-end design had to be professional and yet approachable. All the web content had to change and reflect not just their values but their myriad products as well. Finally the back-end technology had to be re-purposed to enable easy editing across different geographical locations.
Project notes:The new website had to look and feel professional, established, dependable and reliable. The content needed to focus on not only Argo International’s insurance products but also their highly experienced staff. In order to differentiate the brand from other similar insurance businesses in the Lloyd’s market, it seemed important to create an engaging set of interactive tools and infographics to set the business apart.
The result:The new Argo International site displays all of the necessary corporate information in a understated and elegant manner. Highlights on the site include the interactive CTP Claims Statistics data displayed on the homepage and the interactive planner showing Argo International’s location in the Lloyd’s market.