Big Me! Campaign Design

Following our success with the ‘Send My Friend to School’ campaign, ActionAid once again approached The Right Side to brand their new schools fundraising project.

The goal was to develop a campaign that would encourage schools to raise money to help children in the world’s poorest places. We developed the campaign title, ‘Big Me!’, based on the concept of children dressing up as what they would like to be when they are grow up.

A photo of a ‘tin foil astronaut’ was selected as the hero image, around which the the bright and fun design was developed. The branding was used across various printed material such as; posters, leaflets, envelopes, stickers and stationary. Online platforms also utilised the design to help promote the campaign.