Edward Green, the luxury English shoemaker, has appointed Graphic Alliance to redesign its online presence. The new website, which is due to launch later this year, will be responsive and fully transactional.
For over 120 years Edward Green has been at the apex of English shoemaking and British craftsmanship. From Tokyo to Honolulu, discerning men look to Northampton and to Edward Green for elegant, crafted footwear. The new website will be a window into that world telling the story inherent to each shoe and exploring the personalities, past and present, that make Edward Green one of the world’s leading luxury brands.
Account Manager, Luke Bowler, said: “Our collaboration with Edward Green comes at an exciting and pivotal time in the company’s 124-year history. It is a brand rich in tradition but far from staid or tired, compelled by its ‘above all never satisfied’ attitude.”
“There is a conscious focus on customer experience and personalisation throughout the project, leveraging the qualities of the Edward Green brand that are inherently differentiating.”
Edward Green is no stranger to the creative industry having commissioned Shoreditch-based Moving Brands to refresh its identity in recent years. The end result should firmly position the business as a staple of British craftsmanship and a destination for domestic and international afficionados.