WOW Toys
Graphic Alliance has designed and developed a new interactive website for WOW Toys, the British company renowned for wonderful battery-free toys for 1 – 5 year olds. The new website aims to build the brand and increase understanding and awareness about what makes a WOW toy special.
The WOW Toys website has a wide internet audience from parents and children through to stockists and general customers. In order to meet the expectations of all website traffic, Graphic Alliance’s designers created a dual navigation whereby visitors can either navigate through the interactive ‘WOW World’ in the main body of the screen or use a more traditional, linear navigation at the top of the screen.
Jon Shanks, Creative Director at Graphic Alliance said, “working with WOW has given us the chance to express our creative abilities as an agency and allowed our designers to showcase their imaginative and artistic talents.”
