The Conran Shop
The Conran Shop has been at the forefront of unique cutting-edge design, both modern contemporary and vintage for over 20 years.
Graphic Alliance’s brief involved taking their inimitable mix of eclectic designer home furnishings and bringing them to life on screen with an engaging, multi-channel digital strategy.
The Conran brand is a trusted source of good design and Graphic Alliance’s design is sympathetic to the brand’s simple philosophy: “that good design gives you pleasure and improves the quality of all our lives through products, buildings or interiors that work well, are affordable and look beautiful”. The homepage has a clean, uncluttered look with plenty of white space and the featured products are the heroes of every page. At any time the users can easily click to get the price and details of the products shown, thanks to the interactive merchandising tools provided by 10CMS. Having used lots of valuable homepage space to promote products, it makes sense to lead customers straight to product pages if they are interested.
Along with conventional eCommerce shopping functionality The Conran Shop’s online presence will extend into blogs, apps, microblogs and social networks. Graphic Alliance understands that The Conran Shop’s loyal customers want to be in-store one day, asking a helpful sales assistant for advice and support, and online the next day enjoying exactly the same level of personal service. The new website brings the in-store experience online and the online experience in-store; over time The Conran Shop online presence will become a focal point for shopping, discussion, styling, consultation, service and inspiration.
The Conran Shop has operated for over 20 years from its flagship store in The Michelin building in Chelsea, and in the last 10 years has added stores in Paris, New York & Japan. Today there are 8 stores, with the latest due to open in Spring 2010, in Kuala Lumpur, Malaysia.
