Silver Cross

Silver Cross

Silver Cross, manufacturers of iconic British prams since 1877, have appointed Graphic Alliance to manage its 2010/11 digital strategy. The work involves not only redesigning the eCommerce website but also creating dynamic content to interact with customers via email, blogs, and social media channels.
 

Alan Halsall, Chief Executive of Silver Cross, has spearheaded the repositioning of the business from 'people who just sell prams' into a nursery and parenting brand. Following the launch of the toy and gift range last year, Silver Cross will add nursery furniture and bedding later this year. However the intention is not to create a mass-market brand and focus on customers' individual requirements by selling through independent retailers

Graphic Alliance's social media led digital strategy enables Silver Cross to maintain two-way dialogue with its customers on a daily basis. From auctioning the pram used by Lily Allen at the Brit Awards through on Facebook through to product demonstrations on YouTube and customer service and support on Twitter, Silver Cross are embracing social media channels in order to maintain an open, honest relationship with their customers.