Vivienne Westwood

Vivienne Westwood

Graphic Alliance is working with TankForm to develop the new Vivienne Westwood e-commerce website. The project involves creating an online destination shop for Vivienne Westwood that combines the content from the current brand and the retail sites in a single brand experience, loaded to the gunwales with Westwood attitude.

Vivienne Westwood is no ordinary Fashion label, it is a unique cultural phenomenon of global impact with roots that spread wide outside the confines of the fashion industry. The brand has a language that is rich in vocabulary and connects to popular culture, music, politics and social action. Vivienne played a vital role in the emergence of Punk Rock in the 1970s and has gone on to become one of the most original and influential designers of our time. Fashion, she said, was ‘a baby I picked up and never put down.' Her designs combine a fearless unconformity with a sense of tradition. She is renowned for her gentle parody of Establishment styles, her use of very British fabrics such as Harris tweed and tartan, her re-use of historic garments such as the corset and crinoline. Yet, her approach has always been practical, driven by a curiosity about how things work, a process she describes as 'learning through action'.

Graphic Alliance is pleased to be collaborating with TankForm, a creative agency with roots in fashion, working in the luxury brands market. Established in 1998 they offer consultancy and strategy for some of the most visible style and lifestyle brands in the world including Armani, Christian Lacroix, Jean Paul Gaultier, Liberty, Prada and Swarovski.