Because

Because is a digital fashion magazine offering a hand picked click to buy collection of the best fashion, accessories, beauty, jewellery and culture currently available or arriving soon to shops or online.

 

Originally conceived and created by the team at Tank, Graphic Alliance was asked to step in due to the advanced level of customisation needed.

The site has been created entirely in WordPress but modified using a variety of plugins. Additionally, due to a range of specific requirements from Tank, all user account creation and management functionality has been skinned from the front end. This includes the login, registration, and profile pages. At the same time, logged in users can save their favourite items to a personal wishlist so that they can go back to view their favourites again and again.


After launch, the magazine featured in NMA’s site inspection where it received a commendable 80/100.