caticonslite_bm_altGraphic Alliance Wins Brora Digital Account.

Graphic Alliance is working with Brora on its digital strategy and specifically a new global e-commerce website. The wide-ranging project includes a digital branding exercise and responsive fashion website design for desktop, tablet and mobile. The new online presence is scheduled to launch later this year and will feature both stunning content and best practice online shopping functionality.
The beautiful products offered by Brora – famous for its wonderful Scottish cashmere in uniquely blended colours – will play centre stage on the new site. Multiple views of each product will be showcased with particular reference to the tactile nature of the pieces themselves. The founder, Victoria Stapleton, started the business because she was passionate about Scottish textiles and much attention will be paid to the materials used, especially cashmere and tweeds.

The new Brora website will be accessible to all because Brora loves to dress the generations with whole families wearing the brand, from new born babies to grandparents. Victoria once said she was “proud to offer customers the perfect piece for even the most difficult teenager or exacting and elegant aunt”! The universal appeal of the brand has helped it gain a cult celebrity following from a range of stars including Emma Watson, Julia Roberts, Kate Moss and Yasmin Le Bon.
Everyone at Graphic Alliance are thrilled to be working with Brora at this exciting time for the brand and we look forward to the launch of the new website in the coming months.

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