To blog… Or not to blog?

It seems as though just about everyone has a blog these days. From fashion to food, politics to pets, intimate personal confessions to hard hitting social commentary, blogging has never been bigger – and there are now an estimated 200 million blogs out there in the blogosphere.

But the power of business blogs, most often created by people within an organisation, is often underestimated. So, if you’re thinking about starting a blog for your business read on, because here are our top 10 benefits of blogging…

1. Search engine optimization
Search engine spiders love blogs! The crawlable URLs and structured yet freshly updated content make for spider heaven – just make sure it is well written, routinely updated and keyword orientated.

2. Inbound links
Blogs are an inbound link magnet. They link freely to each other – much more than websites, and the more media available, the more links you will attract.

3. Brand building
Blogs act as another channel on which to promote your company or brand.

4. Direct communication
They provide a way of letting you speak freely and openly to your customer

5. Public relations
A great PR tool, they also help manage your online reputation.

6. Expert positioning
Become an industry expert and showcase your expertise and knowledge.

7. Low cost
Relatively inexpensive to set up, operate and maintain.

8. Competitive differentiation
Why not set yourselves apart from the competition by telling your story or message?

9. Customer engagement
Blogs encourage participation and interaction. Additionally, an active blog community is rewarded by higher search engine rankings.

10. Easy peasy
Blogs are super easy to use and update.

So what are you waiting for? Get blogging now!