Graphic Alliance has designed and developed a new interactive website for WOW Toys, the toy company renowned for good quality and attention to detail. The new website aims to increase understanding and knowledge about what makes a WOW toy special. It also builds brand identity, increases awareness and will grow with the brand to enable future development.
Built entirely in WordPress, the website appeals to a variety of visitors and combines an intuitive, interactive navigation, as well as a more traditional, linear navigation for those who do not wish to interact.
Although the website is not a transactional eCommerce site, it aims to showcase and provide as much information as possible for each product so that the visitor is able to click though to a retailer and make an informed purchase. Each product is categorized into its own ‘WOW World’ and sits against an on-brand backdrop brimming with fun WOW features. The immersive brand experience continues through to each product page, where icons, sliding tabs, plenty of imagery and information brings every toy to life while explaining the individual functions, features and benefits.
We loved working on WOW and hope you enjoy it just as much!
