After my post last month on mobile apps and mobile websites, two recent related news articles caught my eye. The first is the announcement, from the co-founder of Ocado, that their iPhone app has generated 4.4% of its total orders since February this year.
After being downloaded 107,000 times since it’s launch last July, its use has equated to £15m of revenue per year and, unsurprisingly, Ocado are looking to develop onto further digital platforms in the future.
Meanwhile, on the other hand, news has been received that What Car? has launched a mobile site, optimized for smartphones.
According to New Media Age, this news comes as media agency MPG Media Contacts published research indicating that internet use in the home was shifting from PC to mobile. This was supported by a survey of 100 UK households which indicated that 21% of respondents aged between 18 and 65 said they prefer to browse the internet on their phones. These findings are also supported by Facebook who say that more than 100m of it’s users regularly access the site via their mobile phones.
So, the question really still does remain… mobile app or mobile website? Nevertheless I’m still standing firm, sticking to the idea that, in the long run (or if you can only afford one) a mobile site is the way to go…
One Trackback
[...] Grocery will also be available via a mobile-optimised site, as well as on its iPhone app. Click here to read more about Ocado and the success of it’s mobile app. Posted by: Susan Lim Clowes on July 7, 2010 Categories: Homepage, News, eCommerce Tags: [...]