You’ve got to give Ford some serious social media brownie points. They have chosen to launch their new model range, the Explorer, via Facebook only – making them the first car company to buck the trend by revealing a car on social media rather than at a traditional car show.
Ford has been using the Ford Explorer Facebook Page to drum up excitement in anticipation of the launch day event. The automaker surpassed its goal of 30,000 fans prior to the reveal, which means that the company will be giving away an Explorer to one random fan!
However, just bear in mind that while Ford have done a great job, launching on Facebook only will not necessarily work for all brands – it really depends on your product or service. Nevertheless, do take note of Ford’s marketing activities and try taking a gamble – it could pay off if executed correctly.
