TFL’s new ad campaign on the tube has caught my eye…

The seat cover is from a design which appeared on the Northern Line in the 1930’s

This got me thinking, a. Because obviously our office is based in Covent Garden and b. As a massive geek, I was naturally quite excited and thought, yes I think it’s true, or in this case ‘tube’.

It’s a way of using traditional tube advertising but making people go online to find out the answer and lots more. An interesting way of making the tube interactive!

The point of the site is to show what a rich heritage the underground has, and what a place for art and design it is as well as providing us with lots of interesting facts. At the same time it gets people online onto the TFL site so it can promote more of the initiatives it’s currently undertaking. It’s a fun little project which I hope has caught people’s eye in a bid to show what history lies below us in London and how the underground, even as the oldest in the world, is moving with the times.

You can play tube or false online now by clicking here.