Graphic Alliance Blog » the big flip http://www.graphicalliance.co.uk/blog Live from Covent Garden! Wed, 08 Sep 2010 12:19:58 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 Breaking world records – just an average day at the office http://www.graphicalliance.co.uk/blog/breaking-world-records-just-an-average-day-at-the-office/ http://www.graphicalliance.co.uk/blog/breaking-world-records-just-an-average-day-at-the-office/#comments Thu, 17 Dec 2009 12:40:48 +0000 Natasha Ighodaro http://www.graphicalliance.co.uk/blog/?p=771 It’s great working in Covent Garden. The atmosphere is fervent, bustling, and there’s always something random going on. You literally never know what’s going to happen. Typical example of this – when I walked into work this morning, I could never have guessed that less than three hours later, I would be breaking a world record.

Yes, you heard right. Today, I broke a world record.

Don’t believe me, well here’s the proof:

So, as you can hopefully see from my great Nokia phone film footage, I broke a record for “the most amount of people in one place simultaneously flipping a coin”.

Nice.

And the point of this? Well, this PR stunt world record attempt was the brainchild of agency Taylor Herring to promote a new Channel Five series called Heads or Tails.

Justin Lee Collins

I think it was quite a nice idea, although I would have perhaps done more online to build buzz prior to the event.  But anyway, I’m sure the ‘world record’ will provide a soft news story, and so this might make a few papers tomorrow, just in time for the show’s premiere on the weekend. On that note, I’m slightly regretting my proximity to Justin (watch vid of the photoshoot below!)

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