It’s great working in Covent Garden. The atmosphere is fervent, bustling, and there’s always something random going on. You literally never know what’s going to happen. Typical example of this – when I walked into work this morning, I could never have guessed that less than three hours later, I would be breaking a world record.

Yes, you heard right. Today, I broke a world record.

Don’t believe me, well here’s the proof:

So, as you can hopefully see from my great Nokia phone film footage, I broke a record for “the most amount of people in one place simultaneously flipping a coin”.

Nice.

And the point of this? Well, this PR stunt world record attempt was the brainchild of agency Taylor Herring to promote a new Channel Five series called Heads or Tails.

I think it was quite a nice idea, although I would have perhaps done more online to build buzz prior to the event.  But anyway, I’m sure the ‘world record’ will provide a soft news story, and so this might make a few papers tomorrow, just in time for the show’s premiere on the weekend. On that note, I’m slightly regretting my proximity to Justin (watch vid of the photoshoot below!)