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Tag Archives: google

47% of 18-24 year olds use real-time search results

Back at the end of 2009, Google announced that it would be integrating real time search results into search results pages. For a good demonstration of this, watch their real time search demonstration below…

Now, six months later, almost half (47%) of 18-24-year-olds use real-time search results. However, just 8% of these users find them useful (according to research by Tamar).

But what about other types of search results?

Interestingly, by looking into the search habits of 2,210 people, Tamar’s report also showed that just 4% of people would choose paid search results over natural search results, down by 1% on 2009 and down 6% on 2007.

The research found that people over 55 were the least likely to trust paid search as a trusted source with just 3% choosing it over natural search results.

Younger people are increasing their use of mobile to search as 14% of both 18-24-year olds and 25-34-year-olds use mobile search every day.

Neil Jackson, search strategy director at Tamar, said, “Consumers have decided that natural search is the route they trust more and this defines the strategic starting point for all brands, which need to focus on being highly visible ‘naturally’ through campaigns that reach effectively across a wide range of media and devices, especially mobile – a huge growth area for the search engines.”

How will Google’s ‘Mayday’ update affect you?

To find out about Google’s Mayday update, watch Matt Cutts talking about their latest algorithmic change…

Google Wave – flash in the pan?

A while ago, I wrote a post about Google Wave, and said that I would trial it for a while and then report back on how it was working for me. The time has now come to write that update, and to cut a long story short, Google Wave has entirely underwhelmed me. Whilst I’ve actively tried to use it, I go for days without even remembering to check my Wave inbox. Although on paper I understand that Google Wave offers greater communication prospects than email or existing social networks, I find it far easier to contact friends and colleagues through email, Facebook and Twitter. Furthermore, a lot of my communication is done via mobile (Blackberry), and as far as I know, there is no Google Wave Blackberry app, or simple way to sync the two (correct me if I am wrong). And, whilst Google Wave is still fledgling, I think that users should receive email notifications when their wave inbox is updated (my colleagues never remember to check their Wave inboxes either).

It seems that I’m not the only one losing interest in Google Wave. As the graph below shows,  Google did a great job of building up hype around Google Wave towards the end of last year, however it seems that interest in the product is now plummeting.

googletrendsgooglewaveThe graph above shows Google search volume for the term “Google Wave” over the past 12 months.

The Hitwise graph below further confirms that usage of the service is falling; traffic to the Google Wave has fallen considerably over the past two months.

sai-chart-google-wave

The above statistics don’t surprise me in the slightest; Google Wave is currently not sticky enough to hold attention, and the functionality isn’t great at the moment. No doubt Google have some tricks up their sleeves, and the product is still in beta, so I am by no means writing this service off, but for now, I’m going to stop waving.

What are your thoughts?

Graphic Alliance