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Google makes first foray into world of fashion

Google fashion Boutiques.com

Google is set to make its first significant foray in to the fashion world with the launch of Boutiques.com later this week. Announced at the “High Tech Fuses With High Fashion” Google event, it would seem as though Google are taking a leaf out of Polyvore and Shopstyle’s books.

The site will allow users to “create and share their own personalized shop by selecting style preferences and the looks, brands and items they love” (Polyvore), while linking out to a pre-existing e-tailer like net-a-porter, Austique, or my-wardrobe for purchases (ShopStyle).

The site will allow users to save items, brands and looks they love in their own personalised shop.

Sarah Jessica Parker and Katie Holmes have reportedly been approached by Google to set up their own virtual shops, thereby encouraging users to do the same. The site will also feature a live data feed from its retail partners which will allow for images, making it look like a high end boutique rather than a search results page.

Designers including Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa and Erin Fetherston have already agreed to set up their own virtual stores on the site, WWD reports.

Boutiques.com is preparing to launch tomorrow…

Posted by: susan lim clowes on November 16, 2010
Categories: Homepage, News, Search, eCommerce
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Google update coming soon?

There’s a rumour online that Google is preparing for an algorithm update during the festive season. It wouldn’t be the first time Google has launched an update during one of the busiest times of the year…

Reading between the lines of various search engine marketing forums and clients’ analytics data, it does seem as though something might be happening within the  largest search engine in the world. There have been fluctuations in traffic and rankings -  something which we tend to only see before large updates are rolled out.

Google had, until last year, quite consistently launched algorithm update every Christmas, the most famous update being the Florida update of November 2003 which caused widespread issues with lots of businesses online.

We have already had a large update this year when Google rolled out Caffeine which, according to experts at the time, was going to cause problems to lots of sites though nothing huge ever really materialised.

Marketing implications: As with all search engine updates there is very little you can do to prepare for what may happen. All we recommend is this:

  • Make sure you are ticking all the boxes within Google’s current guidelines.
  • Keep generating & sharing good quality content.
  • Get regular ranking & traffic updates from your agency or internal team.
  • Keep a sharp eye on Google’s blog, and visit the GA blog for up to date news.

Another Google update?

Posted by: susan lim clowes on November 2, 2010
Categories: GA Guide, Homepage, News, Online marketing, Search
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Happy 12th Birthday Google!

Happy Birthday Google!

It’s Google’s 12th birthday today, and Google’s regular logo has been replaced by an image of a cake, created by the American painter Wayne Thiebaud.

As far as Google’s birthday is concerned, today’s logo change solidifies the notion that Google’s birthday is, indeed, September 27th. Google had previously been unclear about the exact date, sometimes celebrating on September 7th  (although the Google.com domain was registered on September 15th, 1997).

Although 12 years is a lot in the world of IT, the fact that a company has grown so huge in this time frame never fails to astound us. Happy birthday, Google!

Posted by: susan lim clowes on September 27, 2010
Categories: Events, Homepage, News
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Google now shows more results from a domain

Google have launched a change to their ranking algorithm. In the past, Google have always limited the number of results per site to two (without a special operator like a “site:” search) . Now, Google has begun to treat brand names similar to a “site:” search. Try typing ’sky sports’ into Google.  You’ll see that Google now displays additional listings from the same domain beyond the two per site that we have become accustomed to.

While Google claim that this change “will make it much easier for users to find a large number of results from a single site”, it has not gone without a certain amount of criticism.

Firstly, let’s use Sky Sports again as the example. Although Sky Sports may well be a prominent brand, with a website providing useful news to those looking for it, as a product in the UK, it is not exclusively found on the Sky TV network.  Sky Sports is also sold by Virgin and BT Vision. Therefore, by allowing Sky Sports to dominate this search engine results page (SERP) it may well be very damaging to the sales of the product on those two other platforms.

The comments on the Google Webmaster page which broke the news also highlight some usability issues…

mayank said…“I dont think its very useful. it will eat up my time by having to click on subsequent pages, for if i wanted more results from a single site, i could always do “more from site” command.”

Collin Cornwell said…“This is a horrible feature.. Major retailers that sell “branded” products will be pushed off the page, giving users fewer options. Bing is going to steal a tremendous amount of market share because of this.”

30something said…“I was 2nd on the page for my search term – now I’m 9th, underneath 8 pages from my competitor. yeah, a real nice start to my weekend.”

What I find interesting is the last statement by Google:

“We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page.”

However, was it not Google’s Peter Norvig who said, “for the second one [search result], you don’t want something that’s almost the same as the first. You prefer some diversity.”

Brands with reputation management issues will benefit from this change. However, aside from that, I’m not sure I see how beneficial this change will be…

Posted by: susan lim clowes on August 27, 2010
Categories: Homepage, News, Search
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How does online search work?

I’ve decided to go back to basics again today, this time by illustrating how search works. It may seem pretty basic: type what you’re looking for into Google (or another search engine), wait for the results and click through… However, there’s a lot more to it than you might think. It’s also a fundamental basic to grasp if you want to learn more about Search Engine Optimisation (SEO).

The best method of illustrating how it works is through using this video, presented by Matt Cutts of Google. As well as understanding how search engines work, you’ll also learn a bit about PageRank, indexing and paid for adverts. Enjoy!

Posted by: susan lim clowes on August 25, 2010
Categories: GA Guide, Homepage, Search
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Google search tips and tricks

A few more useful Friday tips and tricks for you – this time when using Google search.

The example will come first, followed by the explanation…

*red hat with green stripes* = the exact phrase

bar covent garden -leicester square = bars in covent garden not leicester square

+sock =  only the words sock, not the plural or any tenses or synonyms

define:seo = definitions of the word ’seo’ from around the Web

red * blue = the words ‘red’ and ‘blue’ separated by one or more words

(p.s. the ‘I’m Feeling Lucky’ button takes you directly to first web page returned for your query)

Happy searching!

Posted by: susan lim clowes on August 13, 2010
Categories: GA Guide, Search
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Google changes trademark policy – again.

Google Adwords

Google has announced that, from September 14th, it will allow resellers, sellers of component, replacement or compatible parts, and informational sites (such as review sites) to use third-party trademarks in their ad copy, regardless of whether they own them or have approval from the trademark owner.

Any advertisers that do not fall into these categories will not be included in the changes.

In line with the US, Google has opened up the market to hundreds of thousands of third-party sites that have previously been restricted in what they can say within their copy.

Some, through being affiliates, may already have agreements in place with brands to use their trademarks within paid search campaigns, but the policy change negates any necessity for others to make such agreements – if they have relevance to the keywords they’re bidding on, of course.

Likewise, department stores and review sites will have more options open to them.

Google, which first rolled out the changes to ad texts in the US last year, expects the policy change to make ads more specific and relevant for users.

Peter Fitzgerald, Google UK’s industry director, said the change in the US has helped its users and advertisers by reducing the number of “overly generic” ads.

“We believe the user experience is improved if, for example, they conduct a search for a particular brand of TV and see ads which give them more detail about where they can buy that brand, where they might be able to fix it, buy component parts or read reviews.”

Posted by: susan lim clowes on August 11, 2010
Categories: GA Guide, Homepage, News, Search
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47% of 18-24 year olds use real-time search results

Back at the end of 2009, Google announced that it would be integrating real time search results into search results pages. For a good demonstration of this, watch their real time search demonstration below…

Now, six months later, almost half (47%) of 18-24-year-olds use real-time search results. However, just 8% of these users find them useful (according to research by Tamar).

But what about other types of search results?

Interestingly, by looking into the search habits of 2,210 people, Tamar’s report also showed that just 4% of people would choose paid search results over natural search results, down by 1% on 2009 and down 6% on 2007.

The research found that people over 55 were the least likely to trust paid search as a trusted source with just 3% choosing it over natural search results.

Younger people are increasing their use of mobile to search as 14% of both 18-24-year olds and 25-34-year-olds use mobile search every day.

Neil Jackson, search strategy director at Tamar, said, “Consumers have decided that natural search is the route they trust more and this defines the strategic starting point for all brands, which need to focus on being highly visible ‘naturally’ through campaigns that reach effectively across a wide range of media and devices, especially mobile – a huge growth area for the search engines.”

Posted by: susan lim clowes on July 21, 2010
Categories: Homepage, News, Online marketing, Search, Social media, mobile
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How will Google’s ‘Mayday’ update affect you?

To find out about Google’s Mayday update, watch Matt Cutts talking about their latest algorithmic change…

Posted by: susan lim clowes on June 11, 2010
Categories: Homepage, Search
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Google Wave – flash in the pan?

A while ago, I wrote a post about Google Wave, and said that I would trial it for a while and then report back on how it was working for me. The time has now come to write that update, and to cut a long story short, Google Wave has entirely underwhelmed me. Whilst I’ve actively tried to use it, I go for days without even remembering to check my Wave inbox. Although on paper I understand that Google Wave offers greater communication prospects than email or existing social networks, I find it far easier to contact friends and colleagues through email, Facebook and Twitter. Furthermore, a lot of my communication is done via mobile (Blackberry), and as far as I know, there is no Google Wave Blackberry app, or simple way to sync the two (correct me if I am wrong). And, whilst Google Wave is still fledgling, I think that users should receive email notifications when their wave inbox is updated (my colleagues never remember to check their Wave inboxes either).

It seems that I’m not the only one losing interest in Google Wave. As the graph below shows,  Google did a great job of building up hype around Google Wave towards the end of last year, however it seems that interest in the product is now plummeting.

googletrendsgooglewaveThe graph above shows Google search volume for the term “Google Wave” over the past 12 months.

The Hitwise graph below further confirms that usage of the service is falling; traffic to the Google Wave has fallen considerably over the past two months.

sai-chart-google-wave

The above statistics don’t surprise me in the slightest; Google Wave is currently not sticky enough to hold attention, and the functionality isn’t great at the moment. No doubt Google have some tricks up their sleeves, and the product is still in beta, so I am by no means writing this service off, but for now, I’m going to stop waving.

What are your thoughts?

Posted by: Natasha Ighodaro on January 22, 2010
Categories: GA Guide, Homepage, Search, Social media
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