News just in today from NMA that Amazon has broken into the grocery market. Amazon Grocery will offer more than 22,000 products, including fresh fruit and vegetables, meat and alcohol.

The move will directly rival UK grocery giants Tesco, Sainsbury’s, Asda and Waitrose, as well as fellow pure-play Ocado.

Visit their beta site for a preview - click here.

Amazon Grocery will also be available via a mobile-optimised site, as well as on its iPhone app. Click here to read more about Ocado and the success of it’s mobile app.