The topic of monetizing any social media activity is spoken about regulatory at GA HQ – in fact, we’ve written quite a few blog posts about it too (see ‘How to… Monetize your Facebook fanpage‘ and ‘A little bit of give and take‘). And now there’s another way of monetizing your facebook page…
Take a look at Temperley London’s facebook page , click on the ‘Store’ tab and you’ll see a page that acts as a shop front to the Temperley online shop – directly from Facebook.
Of course, Temperley aren’t the first brand to embrace this idea (brands have been using FBML (Facebook Markup Language) in Facebook to modify pages for a while now). However, what’s so clever about the Temperley Store page is that website and social media administrators at Temperley do not need any knowledge of HTML or FBML in order to modify the page.
In fact, this page is created and controlled entirely through their CMS. So, if they wanted to change their hero product, layout of the page or link through to a specific product instead of to category pages, they could do this quickly and easily in house.
Although it seems as though Facebook will be launching a payment platform very soon, this is currently not available and (for many reasons) may not be right for them in the future anyway. So, for Temperley London, this method of directing Facebook users straight to purchase on the website is a perfect way of monetizing their page quickly and efficiently.
