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Online shopping up by 22% thanks to a certain sporting event…

An article released by NMA today announced a total spend of £4.5bn in May, an equivalent of £73 for every person in the UK (results taken from the IMRG Capgemini e-retail Sales Index).

According to the report, online shopping increased by 3% from April, with certain online categories up more than others…  Alcohol was up 23% in May and electrical goods by 13% . Clothing was also up 23% from the start of the year – primarily boosted by the sale of sportswear.

With online sales up 14% this year, it’s clear that etailers are starting to benefit from an increase in consumer spending. You can also be fairly certain that there are plenty of booze filled UK households with brand new flat screen TVs – the watchers of which will be wearing fresh out the packet England shirts… Fingers crossed for Wednesday!

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