Here at Graphic Alliance HQ, we are always trying out new things.  Through our blog, we’ve brought you our Monday Morning Munchies, because we know Monday mornings are hard, and our Friday Famous Five, so that we can deliver you the latest celebrity news. All interspersed with a spattering of online marketing know-how.  Well, drum roll please – the next addition to our blog is here, and we have named it “Frame of Honour”. In a nutshell, we will be awarding someone, or something, our “Frame of Honour” every week. This prestigious accolade can be bestowed on anyone or anything, for reasons that are subject to change. Here is this week’s Frame of Honour…

This week’s frame of honour goes to the as yet unopened Snog Shop in Covent Garden. Snog, a chain which sells frozen yogurt, are opening up a shop just round the corner from our office in early spring. I was walking past the site the other day and noticed that they were using their unopened site location to advertise a social media campaign which promotes their new store. The campaign is “Tell us about your first snog…” In the run up to the opening, snog are giving away one hundred free ‘snogs’ (yogurts not kisses, sorry) to the people with the best stories about their first snog. To do this you either Tweet them or use their Facebook page. It’s great way of engaging with their prospective customers and creating noise about their latest shop opening. It’s also eye catching and bold and has certainly got us talking in the office! Now we just need it to open so we can get our hands on some yummy frozen yogurt!