Subscribe to our RSS Feed

Author Archives: susan lim clowes

Graphic Alliance opens up to the Spanish market with Alianza Gráfica

We are pleased to announce the start of something new – Graphic Alliance in Spain! The Spanish branch, known as Alianza Gráfica, will manage clients who require Spanish speaking assistance and consultancy, alongside fully integrated and engaging website design, build and digital strategy.

The strategic move comes after being approached by one of Spain’s ultimate luxury brands. “They could not find a Spanish partner, so we were picked out and invited to pitch”, says Susan Clowes, account manager. “And with our understanding of how to create immersive luxury experiences online for a range of different brands in the UK, it seemed as though there was a need for our services in Spain.”

Internet usage in Spain is growing, with 21.6 million Internet users in October/November 2010 representing 54.8% of the population, and this figure is set to still rise (www.aimc.es). In the UK, online shoppers spent an estimated £4.4bn during June 2010 alone, and spent £56bn throughout the whole of 2010.

Although Spain’s online retail figures are not quite as advanced as the UK, e-commerce growth in Spain has been one of the largest in Europe (www.imrg.org). However, even with online spending on a continuous rise, retailers must constantly watch conversion rates – that is, how to turn a visitor into a customer?

“Online investment, despite the uncertain economic times, is more important now than ever, and will allow Spanish brands to break into other markets – especially those such as Russia or China where Spanish brands uphold a reputation for quality” stated Steven Wyatt, business development manager for Spain. “For brands looking to sell further a field, a well designed and developed website will be cheaper than a bricks and mortar store, and has a far wider reach too. However, in order to perform well, a website must be engaging, user friendly and have no barriers to conversion.”

Visit: www.alianzagrafica.es
Or find Alianza Gráfica on Facebook and Twitter

For more information please contact: steven@alianzagrafica.es

10 handy iPad tips!

Here at GA we love the iPad. Not only is it a snazzy little tool, perfect for meetings held outside of GA HQ, but it’s also another mobile device for us to check when designing a new website, or optimizing older ones.

Using the iPad isn’t exactly rocket science, but there are a few tricks which may not be so apparent from the out start (especially if, like us, you were so eager to get going that you didn’t take the time to read the manual!).

So here for you, dear readers, are some handy iPad tips and tricks which you may find useful…

1. Open Safari Links in a New Page

Remember that you can load multiple webpages in Safari simultaneously. So, if you don’t want to leave your current page, you can open the link in a new window (like tabbed browsing, but without the tabs).

To do this, instead of just tapping the link, press and hold it until you see the option to “Open in New Page”. Hit this, and Safari will open a new window and load that link.

How to open safari links in a new page

To manage the pages you have open, or to return to another page, look to the top of the browser and you’ll see an icon that looks like two overlapping boxes or pages. Press the icon and you’ll be presented with all the pages you have open. From here you can tap any of the “X” buttons to close an individual page.

2. Activate AutoFill in Safari

The AutoFill option is a great time saver as it automatically remembers your usernames and passwords for services. However, make sure you only have it activated if you know and trust anyone who is likely to use your iPad.

To activate it, ensure your details are saved in “Contacts,” then head to “Settings,” choose “Safari,” and click “AutoFill”. Then set both options to “On” and select your file from “Contacts” in the “My Info” field.

Howto activate autofill

3. Quick Mute Your iPad

The one gripe many people have is that the iPad has no “mute” option. However, you can still quickly silence your device by pressing and holding the down volume button — this drops the volume down to zero in about two seconds.

4. Make Use of the Home Button

The iPad’s “Home” button will take you to your homepage if pressed once, but it has a few other functions worth knowing about as well.

To access these functions, go to “Settings,” press “General,” then choose “Home.” Here you can select which function you’d like a double press of the button to carry out, such as opening up “Spotlight Search” or accessing the iPod.

How to make use of the home button

From this area in “Settings” you can also set “iPod Controls” to “On,” which means that when you have music playing and you’re in another program or app, a double press of the “Home” button will bring up basic music controls.

5. Use your iPad as a digital photo frame

You probably know by now that the iPad doubles as a digital picture frame. You can access this function a few ways, but what’s the easiest way?

When you wake the iPad, look to the right of Slide to Unlock and you should see a flower. Click it. This will randomly start playing the photos contained in the Photos application on your device.

How to turn your iPad into a digital photo frame

GA tip: Toggle the speed in Settings and try turning off “zoom in on faces”—it tends to make your photos a little grainy.

6. Take giant screenshots

It’s on oldie, but a goodie! Push the top (power) and home buttons at the same time for half a second. The photo (at 768×1024 resolution) will be stored in your photo library.

7. Super Fast Webpage Scrolling

You’re all the way to the bottom of a blog but you want to read a story back at the very top. Don’t repeatedly drag your finger across the screen – it looks silly and is inconvenient.

Instead, tap the title bar once and you’re right back on top of the page!

8. Preview More Of Your Mail

Did you know that you can set your mail to preview more than two lines? Although you can also do this on the iPhone, the feature is a lot more useful on the iPad – primarily because it is larger and you can skim several emails without opening them.

Go to “Settings”, “Mail”, “Contacts and Calendars” and select “5 lines” under “Preview”.

How to preview more of your emails

9. Put 6 apps into the dock

By clicking and holding on any icon until it wiggles (just as you do to rearrange apps), you’ll unlock each app’s position. Then just drag any two additional apps into the bottom tray. Easy peasy!

How to put 6 icons in your dock

10. Download the iPad User Guide eBook

Did you know you can download the official Apple iPad User Guide as an e-Book?

Although available in Safari’s pre-loaded bookmarks, for offline access to the guide simply search for “iPad” and download it for free from the iBooks store.

How to download the iPad user guide

Graphic Alliance creates website for Vivienne Westwood

Grahic Alliance in Design Week Vol. 25 / 18 November 2010 – republished on the GA blog…

Graphic Alliance fashions website for Vivienne Westwood with ‘blank canvas’ pages.

Graphic Alliance has created a new website for fashion designer Vivienne Westwood.

The site, which launches this week, acts as an online base for the Vivienne Westwood brand, as well as having e-commerce functionality. The consultancy developed creative concepts for the site in collaboration with the team behind fashion magazine Tank.

The site has been designed as a blank canvas, on which dynamic elements can be placed as the client or designer wishes. This has been created using a content management system developed by GA. Consultancy managing director Linford Haggie says, ‘There’s no order to it – no grid. It’s as close as a website has got to the style of editorial design while still having an e-commerce function. ‘

Visitors to the site can move elements around on the homepage, including links to the brand story, the collections and the online store. If a user redesigns the site, then navigates away from it, it will remember their bespoke designs for the next time they visit the site.

A navigation bar also provides links, and a button on the site allows the users to flip between ‘random’ and ‘grid’ settings.

The blank canvas concept is used throughout the site, apart from point-of-purchase, where clarity is required and a grid system is used.

The site uses fashion photography and archive material, to reflect Westwood’s history.

Haggie says, ‘We wanted the site to reflect the brand, which is unconventional, quirky, eccentric and chaotic.’

He says GA was appointed about nine months ago and has been working on the site for some six months. He says GA and Tank previously worked together on the designs for fashion site Because.

Graphic Alliance fashions website for Vivienne Westwood

Westwood was last week awarded a special commendation in the 2010 Prince Philip Designers Prize. It was also announced that she will be customising next year’s Brit Awards trophy, as part of a branding exercise led by Manchester consultancy Music.

Visit the new Vivienne Westwood site and tell us what you think. Click here.

Google makes first foray into world of fashion

Google fashion Boutiques.com

Google is set to make its first significant foray in to the fashion world with the launch of Boutiques.com later this week. Announced at the “High Tech Fuses With High Fashion” Google event, it would seem as though Google are taking a leaf out of Polyvore and Shopstyle’s books.

The site will allow users to “create and share their own personalized shop by selecting style preferences and the looks, brands and items they love” (Polyvore), while linking out to a pre-existing e-tailer like net-a-porter, Austique, or my-wardrobe for purchases (ShopStyle).

The site will allow users to save items, brands and looks they love in their own personalised shop.

Sarah Jessica Parker and Katie Holmes have reportedly been approached by Google to set up their own virtual shops, thereby encouraging users to do the same. The site will also feature a live data feed from its retail partners which will allow for images, making it look like a high end boutique rather than a search results page.

Designers including Oscar de la Renta, Tory Burch, Cynthia Rowley, Marchesa and Erin Fetherston have already agreed to set up their own virtual stores on the site, WWD reports.

Boutiques.com is preparing to launch tomorrow…

35 hours of video uploaded to YouTube every minute!

According to YouTube, users upload 35 hours’ worth of video to the site every minute!

The figure (equivalent to approximately 2,100 hours every hour) is up almost 50% on March, when parent company Google announced that 24 hours’ worth of video was uploaded to the site every minute.

YouTube said factors contributing to growth included an increase in the average video length from 10 minutes to 15 minutes, as well as the ease with which mobile phones allow uploads and integration of the site by third parties using the YouTube API.

YouTube compared the statistics in film terms and found 35 hours a minutes is the equivalent of 176,000 full-length Hollywood film releases a week!

An Online Marketing Checklist for etailers this Christmas

There are only 45 days until Christmas, and with the shopping season well under way, most online retailers will have already planned and implemented their Christmas marketing strategies in order to drive traffic and convert as many visitors as possible.

However, in case you’re still thinking about what you can do to increase your sales this Christmas, here’s a checklist of 12 things etailers should be doing this festive season…

1. Make gift shopping easy

Adding navigational categories dedicated to gifts can provide Christmas shoppers with gift inspiration – especially when they’re uncertain of what to buy.

As an example, austique.co.uk has a ‘gift ideas’ category located on the main navigation which enables shoppers to search for gifts by price or style.

2. Offer gift wrapping

If you don’t normally offer a gift wrapping option, it’s definitely worth considering – especially at Christmas. It’s a useful option for people who aren’t the best at wrapping presents and can be used on the shopping basket page to increase average order values.

3. Provide flexible delivery options

Offering a range of delivery options is a good idea all year round, and can be a key differentiator. However, it becomes even more important in the run-up to Christmas. If you can offer next day, or even same day, delivery then you can sell right up to Christmas Eve, and attract more last minute shoppers.

4. Make delivery cut off times and dates clear

If customers can order and have items delivered in time for Christmas, then the cut-off dates and times should be clearly communicated to customers. Many sites provide a countdown clock which not only helps communication, but also creates a sense of urgency in customers’ minds.

5. Make sure your customer service team is ready

Be ready for calls and emails from customers with questions about products they are thinking of buying, or deliveries they are chasing. Make sure you have the resources to cope with this quickly and efficiently and ensure that your contact details are displayed clearly on site.

6. Make returns policies and delivery charges clear

The cost of delivery and returns are always significant factors in the decision making process – and not just at Christmas. Make sure customers can find this information without having to work too hard. It should be clearly accessible from product pages.

7. Offer hassle-free returns

Returns policies become even more important at Christmas and, since it’s more likely that items will be returned after and around this time of year, customers need to be assured that this will be easy.

Clear messaging about a no hassle returns policy is one way to do it, and Javari does it well.

Also, if you are a multichannel retailer, it’s a good idea to give customers the option to return items in store – rather then by post.

8. Offer free delivery

Free delivery is an effective tactic, and in a competitive pre-Christmas market this may give you the edge over competitors.

Displaying free delivery offers on the homepage and elsewhere on the site immediately answers any customer questions about delivery charges.

9. Adjust your PPC strategy

Searches will change according to the season and there are always a few must-have items around Christmas. Things like the iPad or the Kindle are likely to be popular this year so, if you stock these items, this is one way of pulling customers in. The same goes for Christmas-y treats such as cashmere and gift hampers.

Another good idea is to offer an incentive in your sponsored ad. So if you’re going to offer free delivery, shout about it, as this may attract more clicks and give you an edge over your competitors.

10. Offer gift vouchers

If you don’t normally offer them, gift vouchers can provide an alternative for customers who cannot decide which present to buy. They are also a useful option for last minute shoppers, as they can be delivered by email.

11. Offer reserve and collect

Reserve and collect services have worked well for certain retailers, and can also give you the edge at Christmas time. Reserve and collect allows customers to save time in stores by researching and selecting items in the comfort of their own homes first. It can also save the customer a wasted journey by allowing them to check local product stock levels.

If items can be collected from stores the same day, it is also a useful option for appealing to last minute shoppers. But remember, there should be no charge for reserve and collect.

12. Make sure your website can handle the Christmas rush

During the festive season you need to take steps to ensure that your website can handle the extra traffic. Talk to your hosting company, estimate the amount of extra traffic you are likely to receive, and purchase extra bandwidth necessary.

Europe to overtake US in online ad spend

Europe is set to overtake the US in online ad spend next year, as half-year results released by the IAB show double-digit growth.

The figures showed a 10% jump in online ad spend in the UK, while Spain saw a 20% rise.

Poland followed with an 18% increase, Italy on 15%, Hungary 11%, while France and Bulgaria both saw online ad spend rise 10%, and Romania 8%.

Last month the IAB revealed UK digital ad spend was close to £2bn in the first half of the year. Those figures, from the bi-annual expenditure report by the IAB, PWC and WARC, showed UK online ad spend increased 10% in H1 2010 to £1.98bn, accounting for 24.3% of all advertising.

Alain Heureux, president and CEO of IAB Europe, said the figures show a tipping point has been reached. “Every day there are companies planning online ad campaigns for the first time, encouraged by reach, return on investment and consumer engagement. Those that are already online are allocating a greater proportion of their ad spend to the medium. And the type of campaigns has evolved. We’re seeing great results for branding and targeted marketing using performance-based techniques.”

He added there has also been good growth in cross-media campaigns that incorporate TV, radio and outdoor.

“At this rate of growth, Europe’s online ad industry’s market value could overtake the US’s by the summer next year,” he said.

Google update coming soon?

There’s a rumour online that Google is preparing for an algorithm update during the festive season. It wouldn’t be the first time Google has launched an update during one of the busiest times of the year…

Reading between the lines of various search engine marketing forums and clients’ analytics data, it does seem as though something might be happening within the  largest search engine in the world. There have been fluctuations in traffic and rankings -  something which we tend to only see before large updates are rolled out.

Google had, until last year, quite consistently launched algorithm update every Christmas, the most famous update being the Florida update of November 2003 which caused widespread issues with lots of businesses online.

We have already had a large update this year when Google rolled out Caffeine which, according to experts at the time, was going to cause problems to lots of sites though nothing huge ever really materialised.

Marketing implications: As with all search engine updates there is very little you can do to prepare for what may happen. All we recommend is this:

  • Make sure you are ticking all the boxes within Google’s current guidelines.
  • Keep generating & sharing good quality content.
  • Get regular ranking & traffic updates from your agency or internal team.
  • Keep a sharp eye on Google’s blog, and visit the GA blog for up to date news.

Another Google update?

Internet trends: Older users and sponsored results

Over-55s are the least likely demographic to select paid search results over natural results, according to research by Tamar.

It found that while the over-55 age group was one of the fastest growing online, marketers should note the differences in how they use the web to reach them effectively.

According to Tamar, men over 50 accounted for 38% of the 1.9m new web users last year and women over 50 accounted for 15%. Older women are now the fastest growing segment on Facebook and a third of internet users in the UK are now over 50.

The report revealed that 73% of over-55s would select organic search results over paid results.

Tanya Goodin, CEO of Tamar, said, “Silver surfers are savvy, keen to engage and value the benefits of being online. Integrated social media and search should be central to any brand strategy that seeks to maximise ROI and we think that the next 5-10 years will be an exhilarating, rewarding journey for brands that understand the new online commercial environment.”

Related articles:
The Bing Facebook partnership and its impact on SEO

Older adults and social media

Can’t see where to change your profile picture? Don’t panic!

Twitter Fail Whale

If you’ve been trying to change your profile picture in Twitter, but can’t seem to find the button anywhere, don’t panic, you’re not going mad!

Usually, the option resides under Settings – Profile, but right now it simply doesn’t exist. The change is due to an issue Twitter is working on; Twitter has removed the option to change the background and the profile picture while it resolves the problem.

Hopefully, Twitter will restore this option soon. After all, with Halloween just around the corner, many of you might want to change your picture into something a little more scary! We’ll keep you posted…

Graphic Alliance