Finally, after months of office whispers, rumors and speculation, the world’s largest apple store opened last Saturday – practically opposite GA HQ.
Legions of apple fans queued overnight to be the first to enter and experience the Covent Garden homage to all things ‘Apple’, housed in a fabulously refurbished Grade II listed building.
The retail space is spread over three floors, with larger devices and accessories displayed on wall-mounted displays and smaller gadgets on wooden tables. It also features a set-up room where customers can ask for help to get started with their new devices.
The new store is Apple’s 28th in the UK and will employ 300 staff. As well as housing just about every Apple product under the sun the store will also host regular events, workshops and presentations.